Visual impact is a crucial component of building identity. People today are overwhelmed by visual input so the object of good design and good promotion is to build a sense of recognition - of a business, a product, a service, or an event. By combining eye-catching design with consistent imagery in all material and promotion, identity is established. As identity is established, recognition and credibility is enhanced.

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Remembrance collage, featuring Walker Hancock's Detail from Pennsylvania War Memorial, 30th Street Station, Philadelphia, created by Kathleen Valentine. Used with permission.

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